General Positioning:

The Novotel London West is a 4-star business hotel. Its positioning as a business hotel, location, transport access, flexible, and numerous meeting spaces in our opinion, offers an excellent venue for national and international healthcare meetings from small advisory boards to larger conferences and exhibitions.

Location and Setting:

Located in Hammersmith, to the west of London’s city centre, this area of London is mostly residential with many world-renowned hospitals, the UK National Healthcare Service regularly hosts meetings at the hotel.  Heathrow Airport can be reached in 25 minutes either by direct tube from the nearby Hammersmith tube station.  The airport can also be reached by the A4 main road which runs alongside the hotel and feeds into the M4 motorway and then the M25 London Orbital serving the UK's motorway networks.

The tube station is serviced by the Piccadilly, Hammersmith, and City lines, which provide access to central parts of London including Paddington, Kings Cross, St. Pancras, and Marylebone train stations. The underground hotel car park provides car spaces for 240 and 6 coach bays

Design:

The Novotel London West is a concrete and brick building and was originally purpose-built in 1972 as a hotel with simple architecture that is not ornate or over-elaborate. Internally, the decoration of all meeting rooms is a mix of warm, animal-patterned brown carpets, light-coloured walls, and fittings that are not of a level that would suggest anything luxurious.

Meeting rooms:

33 meeting rooms are found across the Ground Floor, Mezzanine, and First and Second floors and are located above each other with access via lifts or elevators.

The Chablis has a dedicated ground floor entrance and is ideal for association meetings that require more secluded exhibition space with room for 60 shell schemes,

Elevators lead from the ground floor directly to the dedicated meeting, Mezzanine Floor, where 6 rooms can accommodate meetings fup to 100 delegates in classroom style.

On the First floor is the largest room, the 6m high Champagne Suite. Hotel guests access via the hotel lobby but there is also a dedicated meeting space entrance for day delegates. Both entrances lead into a Black/White reception area where escalators provide access to the Mezzanine meeting rooms. The Champagne Suite would provide an ideal space for larger exhibitions, association congresses, or investigator meetings with the Champagne Terrace rooms offering privatised spaces for catering or breakouts with the foyer for registration and tea/coffee breaks. The Champagne Terrace can be split into four sections, each of which can accommodate up to 120 persons in theatre style. The first-floor Cognac and Bourgogne rooms provide an excellent option for a more privatised meeting for 120 theatre in the Cognac or dinner meeting where catering can be served dinner in the adjacent x160-seat Bourgogne room which is located next to the kitchens.

The second floor offers 17 naturally lit rooms, with various sizes from 8 – 100 in classroom style. This includes one executive boardroom and two Eureka rooms which incorporate break areas within the room that can be curtained off.

Sleeping Rooms:

The Novotel London West has 630 bedrooms, spread across the 3rd to the 9th floors. The hotel's 'Superior' Standard bedroom come with a work area, flat-screen TV, fair trade toiletries, hairdryer, iron/ironing board, laptop safe, tea/coffee making facilities, and an empty fridge. Executive rooms include an extra iPhone speaker, bathrobe, Nespresso machine, and complimentary water.

There are 75 Premium Executive rooms that have separate showers and a Bose wireless speaker. All rooms other than the 4 suites are the same size, with only the amenities that are different.

All rooms are simply decorated using light brown furniture and carpet with light walls creating a modern and contemporary feel. Artwork in the rooms is not consistent and not used to create a gallery feel.

Restaurants:

The AROMA is the main hotel restaurant serving buffet breakfast, lunch, and dinner. Located off the lobby on the first floor this contemporary cream and dark brown space can seat 175 in a mix of table and booth sizes. With no walls or partitions, a private meeting room for dinner meetings is needed.

For private breakfasts, lunches, or dinner meetings of up to 160, the Bourgogne meeting room is located behind the Aroma Restaurant and can only be accessed via the restaurant or via the Cognac meeting room.

The ARTISAN GRILL is the hotel's smaller restaurant and accommodates just 46 people.

Bar:

The hotel’s Lounge Bar and patio area is located off the main lobby on the first floor and provides casual sofas and low tables for a coffee bar atmosphere, alongside traditional seating and stools for guests that wish to order bar snacks. The bar is used as a service station for the Aroma Restaurant and its décor and ambiance is relatively low-key but should not form any part of any healthcare meeting programme.

Experience:

The hotel is a preferred venue for many well-known healthcare companies, and consequently, the venue has strong experience in holding public and private sector healthcare events.

Fitness:

The In Balance fitness area located on the first floor is available to guests only and offers free weights and fitness machines. There are no pool or spa facilities.

There is a piano positioned to the side of the lobby and is available for guests to play. More accomplished players may create an audience, but the hotel does not book pianists to perform for guests.

Meeting rooms are named after French wines. The Champagne Suite has its own bar, the Champagne Bar, and the name is not intended to suggest anything celebratory and can be considered a function room, with a Champagne-only bar.

The Novotel London West is labelled as a Novotel Hotels and Resorts property, but is positioned as a business, not a resort under the Accor hotel group brand which describes the hotel as “mid-scale suitable for business or family trips”.

The hotel website suggests it can be used as a base from where guests can undertake more leisure-based activities, but the leisure options at the hotel are minimal and can be considered proportionate to the overall venue and not central to its offering.